Privacy Policy

Last updated: 15/10/2025
Who we are: Boreal Agency Llc (“Boreal”, “we”, “us”). Registered address: 5181 cedar lake rd, boynton beach, FL 33437, USA.
Contact (privacy): discover@boreal.agency

This Privacy Policy explains what personal data we collect, how we use it, the choices you have, and your rights under the UK GDPR and EU GDPR. It also includes a U.S. (California) section.

1) What we collect and why

We only collect what we need to run our site, schedule meetings, deliver video content, measure basic usage, and—if you agree—send marketing.

A. When you visit our website (Webflow hosting)

  • Data: IP address, device/browser info, pages viewed, basic logs.
  • Why: To run, secure and improve the site (fraud/abuse prevention, troubleshooting).
  • Legal basis: Legitimate interests (running a secure, reliable website).

(Webflow explains how it processes data in its privacy policy and DPA.) https://webflow.com/legal/privacy

B. When you book a meeting (Calendly)

  • Data: Name, email, meeting details you provide; technical data collected by Calendly (e.g., IP, device).
  • Why: To schedule and hold the meeting, send confirmations/reminders.
  • Legal basis: Contract/steps to enter a contract; legitimate interests (efficient scheduling).
  • Calendly’s privacy notice and DPA describe their processing. https://calendly.com/legal/privacy-notice

C. When you watch embedded videos (Bunny Stream / HLS)

  • Data: IP address, device data, playback events (e.g., buffering), basic logs.
  • Why: To deliver and optimize video streaming and protect the service.
  • Legal basis: Legitimate interests (provide the content you request).
  • Bunny (an EU-based provider) publishes GDPR information and a privacy policy. https://bunny.net/gdpr/

D. Analytics (Google Analytics 4)

  • Data: Usage data like pages visited, session duration, approximate location (city level), device/browser info.
  • Important: GA4 does not log or store IP addresses and offers EU data controls. We implement EU-region settings accordingly. Google Help
  • Why: To understand site performance and improve content.
  • Legal basis in the UK/EU: Consent (non-essential analytics). We only load GA after you accept analytics cookies in our banner. You can change your choice anytime.
  • We set GA4 data retention to a limited period (e.g., 14 months) as recommended. Google Help

E. Fonts (Google Fonts)

  • Data: When fonts are loaded from Google’s CDN, your device requests files from fonts.googleapis.com / fonts.gstatic.com. Google says the Fonts API does not set cookies; however, your IP address is transmitted to deliver the font. Google for Developers
  • Why: To display our typography consistently and quickly.
  • Legal basis: Legitimate interests (fast, high-quality rendering).

2) Cookies & similar technologies

  • Essential cookies (site security, load balancing) – used without consent.
  • Analytics (GA4) – loaded only after consent (EU/UK).
  • Calendly embed and Bunny Stream player may place functional cookies to provide their features.

3) Where your data is processed & international transfers

We use reputable providers that may process data in the UK, EEA, and the U.S. Where transfers occur outside the UK/EEA, we rely on EU Standard Contractual Clauses and the UK International Data Transfer Addendum, plus provider controls (e.g., GA4 EU processing controls; Bunny’s EU-centric routing/logging). Provider details are in their privacy pages referenced above.

4) How long we keep data

  • Calendly bookings: meeting records & metadata – typically 24 months after last interaction (unless law/business needs require longer).
  • GA4 analytics: up to 14 months.
  • Email marketing lists: until you unsubscribe; we keep a minimal suppression list to honor opt-outs.
  • System logs / security: short, fixed periods unless investigating issues.

We then delete or irreversibly anonymize data.

5) Your rights (UK/EU)

You have the right to access, rectify, erase, restrict, object (including to direct marketing), and data portability. Where processing is based on consent, you can withdraw consent at any time.

To exercise your rights, contact discover@boreal.agency. You also have the right to complain to the UK ICO or your local EU supervisory authority.

6) Keeping your data safe

We use administrative, technical, and organizational measures appropriate to the risk (access controls, encryption in transit, least-privilege, vendor due-diligence). No method is 100% secure, but we work to protect your data continuously.

7) Who we share data with

We don’t sell your personal data. We share it only with:

  • Service providers / processors who help us run the website, bookings, video, analytics, and email.
  • Professional advisors (legal/accounting) and authorities where required by law.
  • Business transfers (e.g., merger/sale) – your data may be part of the transfer, subject to this Policy.

8) Children

Our site and services are for business audiences. We don’t knowingly collect data from children.

9) Changes to this Policy

If we make material changes, we’ll update the “Last updated” date and post the new version here.

10) U.S. Supplement (California – CCPA/CPRA)

If you’re a California resident, you have specific rights to know, access, delete, correct, and opt-out of sale/share of personal information.

  • We do not sell personal information and we do not share it for cross-context behavioral advertising.
  • To exercise your rights, email discover@boreal.agency with “CCPA Request” in the subject line.

General Terms and Conditions(GTC) of Boreal Agency LLC

Last updated: 15/10/2025
Legal entity: Boreal Agency LLC, 5181 cedar lake rd, boynton beach, FL 33437, USA (“Boreal”, “we”, the “Agency”).
These GTC apply to all proposals, statements of work (each an “SOW”), order forms, and services provided by Boreal.

1. Definitions

“Contract” means these GTC together with any SOW, order form, or change order. “Client” means the customer identified on the SOW. “Deliverables” means any work product we create under an SOW. “Third-Party Materials” means software, assets, or services licensed or procured from third parties.

Client terms that differ from or add to these GTC apply only if expressly agreed in writing by Boreal.

2. Scope, SOWs, and Changes

2.1 Scope & Fees. Scope, timeline, and fees are defined in the relevant SOW or, if not stated, the then-current Boreal Rate Card.
2.2 Change Control. Client-requested changes (including rework due to late/corrected/incomplete inputs) are billed as additional services at agreed hourly/daily rates or the current Rate Card.
2.3 Subcontracting. Boreal may engage qualified subcontractors; Boreal remains responsible for their work.
2.4 Client Dependencies. Client will timely provide access, materials, content, approvals, and personnel. Delays or rework caused by missing/incorrect inputs may impact schedule and cost and are chargeable.
2.5 Resourcing Holds. Where the SOW reserves specific team capacity, Client acknowledges Boreal must staff accordingly; changes or pauses may incur rescheduling fees.

3. Term and Termination

3.1 Term. The Contract starts on SOW signature/PO and continues until completion, unless terminated under this Section.
3.2 Termination for Convenience.

  • Retainers / ongoing services: either party may terminate for convenience with six (6) months’ prior written     notice, effective end-of-month.
  • Fixed-scope SOWs: Client may terminate on 30 days’ notice; Client will pay (a) all work performed to termination date, (b) committed non-cancelable costs, and (c) a close-out fee equal to 20% of remaining SOW value (as     reasonable compensation for resource allocation and lost opportunity).
        3.3 Termination for Cause. Either party may terminate if the other materially breaches and fails to cure within 30 days of notice.
        3.4 Effect of Termination. Fees accrued remain payable. On request and after full payment, Boreal will deliver work-in-progress materials in commercially reasonable form.

4. Delivery, Acceptance, and Assumptions

4.1 Acceptance. Deliverables are deemed accepted on the earlier of (i)Client’s written approval or production use, or (ii) 10 business days after delivery if no written rejection with specific, objective non-conformities is provided.
4.2 Registration/Protection. Unless expressly agreed, Deliverables need not be registrable for IP protection(patent, trademark, copyright).
4.3 Assumptions. Any assumptions in the SOW are binding for scope/fees. Variances may require a change order.

5. Intellectual Property and Licenses

5.1 Background IP. Each party retains all pre-existing and independently developed IP.
5.2 Deliverables. Upon full payment, Boreal grants Client a non-exclusive, worldwide, perpetual license to use the Deliverables for the purpose(s) stated in the SOW. Broader or new purposes (e.g., sublicensing, productization, resale, use in AI training beyond intended purpose) require a separate written license and fee.
5.3 Third-Party Materials. Where Deliverables include Third-Party Materials (e.g., fonts, stock, music, models, SDKs), Client’s use is subject to third-party license terms. Boreal will procure or instruct Client to procure required rights for the agreed use case; any use beyond that is at Client’s risk and expense.
5.4 Client Materials. Client warrants it has rights to materials it supplies; Client grants Boreal a license to use them to perform the services.
5.5 Portfolio Rights. Boreal may display non-confidential Deliverables, marks, and screenshots for self-promotional purposes (website, creds, awards) after public launch or 90 days after delivery, whichever is earlier, unless the SOW specifies a different embargo or an NDA overrides this.

6. Fees, Invoicing, and Taxes

6.1 Invoicing. Unless specified otherwise:

  • Time-and-materials work is invoiced monthly in arrears; fixed fees per the SOW milestones.
  • Expenses (travel, media, hosting, data, licensing) are pass-through plus handling where stated.
        6.2 Payment Terms. Net 15 days from invoice date, without set-off or deduction (except for undisputed, legally established counterclaims). Late amounts accrue interest at 1.5% per month (or the legal maximum, if lower) and may trigger suspension of services after notice.
        6.3 Taxes. Prices are exclusive of VAT/sales tax/withholding/customs and statutory levies. Client is responsible for such taxes except for taxes on Boreal’s net income. If withholding applies, amounts are grossed-up so Boreal receives the full invoiced amount.

7. Warranties and Disclaimers

7.1 Boreal warrants it will perform services in a professional and workmanlike manner.
7.2 No Other Warranties. EXCEPTAS EXPRESSLY STATED, DELIVERABLES AND SERVICES ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE,NON-INFRINGEMENT, OR ERROR-FREE/UNINTERRUPTED OPERATION.

8. Indemnities

8.1 By Boreal. Boreal will defend/settle third-party claims that Deliverables (as provided) infringe a third party’s IP in the agreed territory, and pay resulting damages/final costs, provided Client promptly notifies and allows control of defense. Boreal may (at its option) modify, replace, or refund a pro-rated fee for the infringing Deliverable.
8.2 By Client. Client will defend/settle claims arising from (i) Client Materials, (ii) Client’s use beyond the agreed purpose/license, or (iii) Client’s non-compliance with third-party license terms.

9. Liability

9.1 Cap. Boreal’s aggregate liability arising out of or related to a Contract is limited to the fees paid by Client to Boreal under that Contract in the 12 months preceding the event giving rise to liability.
9.2 Exclusions. NEITHER PARTY ISLIABLE FOR INDIRECT, INCIDENTAL,SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, REVENUE, GOODWILL, OR DATA,EVEN IF ADVISED OF THE POSSIBILITY.
9.3 Carve-outs. The cap/exclusions do not limit liability for fraud, death/personal injury caused by negligence, or willful misconduct to the extent such limitations are unenforceable under applicable law.

10. Confidentiality & Data Protection

10.1 Confidentiality. Non-public information disclosed by one party to the other must be kept confidential and used only to perform the Contract, for 5 years after disclosure (trade secrets while secret).
10.2 Data. If services involve personal data, the parties will execute a Data Processing Agreement and comply with applicable data protection laws (e.g., GDPR, CCPA as applicable).

11. Non-Solicitation

For the duration of a Contract and 12 months thereafter, Client will not solicit or hire Boreal personnel who directly worked on the account, except via a general solicitation not targeted at Boreal. If Client hires such personnel, Client will pay a placement fee equal to 30% of the employee’s annualized gross compensation.

12. Compliance

Each party will comply with applicable sanctions, export control, anti-bribery/anti-corruption and anti-money-laundering laws. Services will not be used in violation of such laws.

13. Force Majeure

Neither party is liable for delay/failure due to causes beyond reasonable control (including failures of suppliers or platforms), provided it uses reasonable efforts to mitigate.

14. Notices

Notices must be in writing and sent to the addresses in the SOW (email acceptable for operational notices; legal notices by courier or confirmed email to legal contacts).

15. Assignment

Client may not assign a Contract without Boreal’s consent (not unreasonably withheld). Boreal may assign to an affiliate or in connection with a merger, acquisition, or sale of substantially all assets.

16. Order of Precedence; Entire Agreement

If there is a conflict: SOW > DPA (for data matters) > these GTC > Rate Card. The Contract is the entire agreement and supersedes prior discussions. Amendments must be in writing.

17. Governing Law & Dispute Resolution

17.1 This Contract and any non-contractual obligations are governed by the laws of England and Wales.
17.2 Any dispute will be finally resolved by ICC arbitration by one arbitrator, seated in London, UK, conducted in English. The award is final and binding and may be enforced under the New York Convention. Either party may seek injunctive or interim relief from the courts of England and Wales to protect its rights pending arbitration. Exclusive jurisdiction for such interim relief lies with the courts of England and Wales.

18. Geographic Nuances

Nothing herein limits either party’s rights under mandatory local law that cannot be contracted out. If a clause is unenforceable in a jurisdiction, it will be reformed to the minimum extent necessary to be enforceable, without affecting the remainder.